R-Zero and Other Sponsors to Share Innovations at IIFX “Prepping for the Return of Fans” Virtual Conference

Media Contact: Ben Whiteside  [email protected]  (228) 697-3124 (cell)

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March 23, 2021 Jackson, Mississippi – Biosafety company R-Zero, will serve as presenting sponsor for the Innovation Institute for Fan Experience (IIFX) one-day virtual summit “Prepping for the Return of Fans!” on March 25 beginning at 9 AM CST UTC -5. They will be joined by OnePlanLandmark Event Staffing, MOOVIT, Applied Silver Inc., Johnson Controls, and Mashgin.

Each company will host a specific session of the virtual summit throughout the day, providing a brief introduction on how their company is helping expedite the transition back to live sports and events before the panelists begin. Collectively, the sessions will provide sports and entertainment industry professionals with a deep dive into the latest innovative ideas being used by industry leaders to safely return to work, play and spectate at live sports and entertainment events.

Rzero Logo

R-Zero will sponsor the entire one-day summit and specifically, the Opening Keynote, “Strategies to get Fans Back,” featuring Lee Zeidman, President of the Los Angeles Staples Center. Stadium and personnel have confronted multiple challenges during this pandemic with perseverance and ingenuity that continues to inspire. Despite their efforts, the COVID-19 virus is relentless, and challenges persist. With a desire to bring fans, staff, and players safely back to the arena, leaders are facing increased pressure to implement effective safety and disinfection protocols, fast. R-Zero is helping the cause by setting a new standard in disinfection.

The next session, “Translating Ten Tough Business Lessons Learned from the Pandemic into Reopening Actions” will be sponsored by OnePlan, the London based event planning platform company. Their collaborative platform provides a full suite of event planning, design and management tools. OnePlan‘s mission is to excite and delight event planners across the world with these intuitive and easy to use tools that simplify and enhance every step of the planning process.

Landmark Event Staffing Services will sponsor the session “Where’s My Staff? Building a Confident and Capable Post-Pandemic Workforce.” Landmark Event Staffing Services specializes in a wide variety of services including event security, guest services, parking and transportation, consulting, etc. Their management team is built on decades of experience dealing with event issues of every type and they pride themselves on being “client-friendly, fan-friendly, and employee friendly.”

Sponsoring the mid-day keynote address, “Re-defining Relationships with Fans” is MOOVIT, a leading Mobility as a Service (MaaS) solutions provider and creator of the #1 urban mobility app. MOOVIT provides events and venues with AI-powered mobility solutions covering planning, operations, and analytics, with proven value in reducing congestion and increasing efficiency. MOOVIT is an award-winning company focused on getting people from point A to point B safely.

Applied Silver Inc., the germ-fighting technology company will sponsor the session “Health Safety Passports and Access Control.” Applied Silver Inc. is transforming everyday linens and clothing used in sports and hospitality into germ killers, infection fighters and health protectors. Applied Silver Inc. is actively working with professional sports and NCAA teams to bring the same benefit to player safety programs and sports medicine initiatives around infection prevention by focusing on a new level of clean.

Johnson Controls will sponsor “The Re-defined Post-Pandemic Venue/Event Safety, Security, and Services.” Johnson Controls focuses on enhancing the intelligence of buildings. Through a full range of systems and digital solutions, Johnson Controls helps make buildings smarter. A smarter building is safer, more efficient, and ultimately, more sustainable. Most importantly, smarter buildings let venues focus more intensely on their mission, resulting in experiences that are “Better for the people, better for the bottom line and better for the planet.” 

Mashgin, manufacturer of the instant, touch-less check-out system, will sponsor for the final keynote of the virtual summit “Trust and Confidence is the Name of the Game,” featuring panelists Dr. Thom Mayer and IIFX Distinguished Fellows, Dr. Til Jolly and Russ Simons. Mashgin‘s mission is to create vision, ultimately making the process efficient and safe for live event and venue visitors.

“The Innovation Institute for Fan Experience is ecstatic to be hosting sponsors of this quality during the virtual summit. Each of these companies plays a specific role in the return to live events and arenas by ensuring the safety of all involved,” said Dr. Lou Marciani, director and co-founder of IIFX and former director of the Nation Center for Spectator Sports Safety and Security (NCS4). “We are honored to have such a prestigious agenda of industry professionals.”

The summit is being produced and offered as a complimentary service to anyone in the industry who can benefit as a part of IIFX’s mission to “build and support a global alliance of thought leaders and stakeholders centered around safety, security and the services that contribute to the ideal fan experience.”

As outlined in the agenda below, summit topics cover common challenges being faced as organizations adapt and innovate to a new fan experience paradigm. Key areas covered will be health, safety, security, operations, and management. While the Summit is open and complimentary to anyone who can benefit from the knowledge that will be shared, all attendees must register HERE to attend.


Thursday, March 25, 2021

9:00 am – 9:45 am 

Opening Remarks/ Keynote

“Strategies to Get Fans Back”

Lee Zeidman, President, Los Angeles Staples Center Arena/Microsoft Theater/LA Live

9:45 am – 11:00 am

“Translating Ten Tough Business Lessons Learned from Pandemic into Reopening Actions”

Danny DeLorenzi, Vice President Security and Safety Services, MetLife Stadium

Jennifer Sullivan, Senor Director, Corporate Safety and Security at Maple Leaf Sports & Entertainment

Matt Kenny, Vice President Stadium Services and Events, Kansas City  Chiefs Football Club

Nick Spampanato, Vice President Venue & Operations, AEG Presents

11:00 am – 11:30 am

Premium Lounge Meeting /General Networking

11:30 am – 12:30 pm

“Where’s my Staff? Building a Confident and Capable Post- Pandemic  Workforce”

Rick Fenton, Vice President Corporate Security, Ilitch Holdings

Paul Turner, Senior Director, Event Operations at AT&T Stadium

Mark Briggs, Senior Vice President Sports & Entertainment Health & Security, Parsons

12:30 – 1:45 pm

Mid-Day Keynote Address

“Re-Defining Relationships with Fans”

Mario Coutinho, Vice President Operations and Security at Toronto Blue Jays and Roger Centre

Jeff Steele, Associate Athletic Director, Auburn University

Dr. Pranav Kothari, Medical Director, Rock Family of Companies

Ryan McConnell, Senior Vice President, Kantar

2:00 pm – 3:00 pm

“Health Safety Passports and Access Control”

Jerome Pickett, Senior Vice President, General Manager, Sports & Entertainment of Clear

Dr. Til Jolly, Chief Medical Officer, Aveshka

Brian Herbert, Vice President, Security, Golden State Warriors

3:15 – 3:45 pm  

Premium Lounge Meeting /General Networking

3:45 pm – 5:00 pm 

“The Re-Defined Post-Pandemic Venue/Event Safety, Security and Services”

Nick Treder, Director of Sports & Entertainment, Johnson Controls

Eric Neuburger, Stadium Director, Lucas Oil Stadium

Lisa Schroeder, Vice President, Financial Operations, Lincoln Center for the Performing Arts

Andy Major, Vice President Operations and Guest Experience, Buffalo Bills

5:00 pm   

Ending Keynote/Closing Summit

“TRUST and CONFIDENCE are the Name of the Game”

Dr. Lou Marciani, Moderator, IIFX

Dr. Thom Mayer, Medical Director, NFLPA

Dr. Til Jolly, Chief Medical Officer, Aveshka

Russ Simons, Managing Partner, Venue Solutions Group

To register for and learn more about IIFX and the event, click HERE. IIFX offers a $99 annual subscription (or $9.99 per month) for full access to its full suite of content and other services.


About the Innovation Institute for Fan Experience

Founded in 2020 in the midst of the pandemic by veteran industry leaders, IIFX’s vision is to be the leading and most trusted global authority on providing safety, security and fan experience for sports and entertainment. With offices in the USA, UK and Canada, IIFX produces content, events, and facilitates dialogue and collaboration in in the sports and entertainment industry around its core areas of expertise. Visit: iifx.org for more.

About Dr. Lou Marciani: Read more at this link.

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