About Us

Vision

To be the leading and most trusted global authority on providing exceptional fan experience for sports and entertainment.

Mission

Create the ideal fan experience for our members and partners resulting in measurable revenue growth, new and repeat attendance, workforce professional growth and development, and maximized health, safety, and security through best practices, innovative technology solutions, and high-quality services.

Welcome

A Few Words About Us

The Innovation Institute for Fan Experience (IIFX)  was established in 2020 with the intent of building a global alliance and leading authority in the sports and entertainment industry’s NEXT great leap in fan experience – one steeped in health, safety, security, and service.  We are bound together by passion and the incomparable skills of visionary thought leaders, subject matter experts, and advanced practitioners throughout the international community. 

Stewards facing the crowd at a European Football match
This Is Why

OUR EXPERTISE AND EXPERIENCE​

Subject Matter Leaders

The Innovation Institute leadership team has firsthand knowledge and experience combined with exceptional capabilities and an unrivaled network of subject matter experts, thought leaders, technologists, futurists, trainers, and business leaders to assist sports and entertainment organizations with an array of expertise, services, and products to meet the challenges of the “new normal”.

Recommending best practices

We collaborate with sports and entertainment executives to assess their safety, security, and service baseline and recommend best practices that inform resource prioritization in organizational budgets, and guide development of innovative risk treatment strategies to enhance their safety, security and service resiliency.

ADDRESSING CURRENT & EMERGING RISKS

The team has executive leadership, experience, and expertise in sports management, public safety, crowd management, incident management, event operations and human capital development that offers real insight into issues posed by current and emerging risks to safety, security, and service at sports and entertainment events.

MEMBER-FUNDED, MEMBER-INFORMED

The Innovation Institute is a member-funded and member-informed organization that has named an unparalleled group of Institute Fellows representing the best and the brightest in the industry. Through expert collaboration, the Innovation Institute is building the largest global alliance to lead a world of sport and entertainment that has been forever changed and informed by the COVID-19 pandemic.

While the pandemic will eventually pass, the world has been awakened to the reality that the way we do business can change overnight, and in an industry that depends on the very idea of gathering people together, we must be ready for anything.

Our Team

Dr. Lou Marciani

DIRECTOR AND CO-FOUNDER INNOVATION INSTITUTE FOR FAN EXPERIENCE

CHRISTOPHER KINNAN

ASSOCIATE DIRECTOR AND CHIEF OPERATING OFFICER/CO-FOUNDER INNOVATION INSTITUTE FOR FAN EXPERIENCE

JOHN F. WHITE

TREASURER AND CO-FOUNDER INNOVATION INSTITUTE FOR FAN EXPERIENCE

DR. MARK ZHANG

RESEARCH CONSULTANT INNOVATION INSTITUTE FOR FAN EXPERIENCE

ROSS HALLIDAY
GLOBAL STRATEGIC ADVISOR INNOVATION INSTITUTE FOR FAN EXPERIENCE ADVISOR – PARTNERSHIPS DEVELOPMENT UNOPS AFGHANISTAN
AMANJYOT S. JOHAR

STRATEGIC TECHNOLOGY ADVISOR INNOVATION INSTITUTE FOR FAN EXPERIENCE

ALLISON BUCHANAN
STRATEGIC MARKETING ADVISOR  INNOVATION INSTITUTE FOR FAN EXPERIENCE
GUY GRACE

STRATEGIC SAFETY AND SECURITY ADVISOR INNOVATION INSTITUTE FOR FAN EXPERIENCE

MARK MCCOURT

STRATEGIC CORPORATE ADVISOR INNOVATION INSTITUTE FOR FAN EXPERIENCE

Emanuel Maurice Yeoman
OUTREACH ADVISOR  INNOVATION INSTITUTE FOR FAN EXPERIENCE
Kevin Williams
Emerging and Innovative Business Advisor

INNOVATION INSTITUTE FOR FAN EXPERIENCE

AVA JAHNER

University of Mississippi
INTERN
INNOVATION INSTITUTE FOR FAN EXPERIENCE

OUR international offices

Canada

PETER ASHWIN

PRINCIPAL
EVENT RISK MANAGEMENT SOLUTIONS LLC

UK

PETER DALTON

PROTECTIVE SECURITY AND INCIDENT COMMAN CONSULTANT

PAUL FOSTER

CHIEF EXECUTIVE OFFICER
ONE PLAN

CHRIS KEMP

CHIEF EXECUTIVE OFFICER
MIND OVER MATTER CONSULTANCY LTD

Western Asia/Southeastern Europe

ERGUN YURDADON, PH. D.
ASSOCIATE PROFESSOR AND CHAIR OF SPORTS MANAGEMENT IGDIR UNIVERSITY IGDIR, TURKEY

OUR DISTINGUISHED FELLOWS

JOHN BERTSCH, CSSP

EXECUTIVE DIRECTOR GLOBAL SAFETY AND SECURITY
THE IRONMAN GROUP

LIAM BOYLAN

STADIUM DIRECTOR
WEMBLEY STADIUM

ELOISE BRASI

POLICE CAPTAINE
HEAD DEPUTY OF THE SAFETY AND SECURITY POLE FOR THE 2024 OLYMPIC AND PARALYMPIC GAMES

CHARLES BURNS

VICE PRESIDENT OF SECURITY
ASM GLOBAL

MARIO COUTINHO

VICE PRESIDENT OF STADIUM OPERATIONS AND SECURITY
TORONTO BLUEJAYS

RICK FENTON

VICE PRESIDENT/CSO OF CORPORATE SECURITY
ILITCH HOLDINGS

BRIAN FINCH

PARTNER
PILLSBURY WINTRHOP SHAW PITTMAN LLP

GARY GARDNER

PRESIDENT & CEO
TOTALEACCESS

KASIA HANSON

GLOBAL DIRECTOR, VIDEO & PUBLIC SAFETY, INTERNET OF THINGS GROUP – INTEL CORPORATION

B. TILMAN JOLLY, MD, FACEP

CHIEF MEDICAL OFFICER
AVESHKA, INC.

JOE LEWIS

CEO
JOE LEWIS COMPANY

SCOTT MCCARTNEY

DIRECTOR OF TEAM SECURITY
SAN ANTONIO SPURS

JIM MERCURIO

EXECUTIVE VICE PRESIDENT & GENERAL MANAGER
SAN FRANCISCO 49ERS

MICHAEL O’CONNELL
MANAGING DIRECTOR CRITICAL INSIGHTS CONSULTANCY LTD.
MICHAEL ROBERTS

DIRECTOR, SECURITY, SAFETY AND
PRECINCT OPERATIONS
MELBOURNE CRICKET CLUB

RUSS SIMONS

CHIEF LISTENING OFFICER AND MANAGEMENT PARTNER
VENUE SOLUTIONS GROUP

PAUL TURNER

PA TURNER CONSULTING

 

OUR MEDICAL ADVISORY BOARD

B. TILMAN JOLLY, MD, FACEP

CHIEF MEDICAL OFFICER
AVESHKA, INC.

THOM MAYER, MD, FACEP, FAAP, FACHE

CLINICAL PROFESSOR, MEDICAL DIRECTOR, NFL PLAYERS ASSOCIATION

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