About Us

Vision

To be the leading and most trusted global authority on providing exceptional fan experience for sports and entertainment.

Mission

Create the ideal fan experience for our members and partners resulting in:

Increased revenue growth
Sustainable Growth
Operational Efficiency
Diversified Fanbase
Frictionless Journey
Memory-making Fan Experience

and maximized health, safety, and security through best practices, innovative technology solutions, and high-quality services.

Welcome

A Few Words About Us

The Innovation Institute for Fan Experience (IIFX) was Founded in 2020, IIFX’s vision is to be the leading and most trusted global authority on providing exceptional fan experience for sports and entertainment. The focus is on creating the ideal fan experience for our members and partners resulting in measurable revenue growth, new and repeat attendance, workforce professional growth and development, and maximized health, safety, and security through best practices, innovative technology solutions, and high-quality services. With offices in the USA, UK, and Canada, IIFX produces content, events, and facilities dialogue and collaboration in the sport and entrainment industry around its core areas of expertise and the fan journey.

OUR EXPERTISE AND EXPERIENCE

Subject Matter Leaders

The Innovation Institute leadership team has firsthand knowledge and experience combined with exceptional capabilities and an unrivaled network of subject matter experts, thought leaders, technologists, futurists, trainers, and business leaders to assist sports and entertainment organizations with an array of expertise, services, and products to relieve pain points on the fan journey and enhance the overall fan experience.

Recommending best practices

It’s about the Fan Experience! We collaborate with sports and entertainment executives to help them assess their safety, security, and service baseline and their effect on the fan experience. We recommend best practices that inform resource prioritization in organizational budgets, and guide development of innovative risk treatment strategies to build resiliency and enhance the fan experience.

ADDRESSING CURRENT & EMERGING RISKS

The team has executive leadership, experience, and expertise in sports management, public safety, crowd management, incident management, event operations, workforce, and human capital development. We offer real insight into issues posed by current and emerging risks and can recommend ways to maximize health, safety, and security through best practices, innovative technology solutions, and high-quality services.

Industry informed network of experts

The Innovation Institute is an industry-informed network of experts with an unparalleled group of Distinguished Fellows representing the best and the brightest in the industry. Through expert collaboration, the Innovation Institute is building a global alliance sports and entertainment thought leaders, advanced practitioners, and experts to help shape the fan journey so that the industry consistently delivers memory-making fan experiences.

An enhanced fan experience leverages the best people, processes, and technology to deliver measurable revenue growth, new and repeat attendance, workforce professional growth and development, and maximized health, safety, and security through best practices, innovative technology solutions, and high-quality services.