To be the leading and most trusted global authority on providing exceptional fan experience for sports and entertainment.
Create the ideal fan experience for our members and partners resulting in measurable revenue growth, new and repeat attendance, workforce professional growth and development, and maximized health, safety, and security through best practices, innovative technology solutions, and high-quality services.
A Few Words About Us
The Innovation Institute for Fan Experience (IIFX) was established in 2020 with the intent of building a global alliance and leading authority in the sports and entertainment industry’s NEXT great leap in fan experience – one steeped in health, safety, security, and service. We are bound together by passion and the incomparable skills of visionary thought leaders, subject matter experts, and advanced practitioners throughout the international community.
This Is Why
OUR EXPERTISE AND EXPERIENCE
The Innovation Institute is a member-funded and member-informed organization that has named an unparalleled group of Institute Fellows representing the best and the brightest in the industry. Through expert collaboration, the Innovation Institute is building the largest global alliance to lead a world of sport and entertainment that has been forever changed and informed by the COVID-19 pandemic.
While the pandemic will eventually pass, the world has been awakened to the reality that the way we do business can change overnight, and in an industry that depends on the very idea of gathering people together, we must be ready for anything.
OUR international offices
Western Asia/Southeastern Europe
MICHAEL O’CONNELLMANAGING DIRECTOR CRITICAL INSIGHTS CONSULTANCY LTD.
DIRECTOR, SECURITY, SAFETY AND
MELBOURNE CRICKET CLUB