About Us

Vision

To be the leading and most trusted global authority on providing exceptional fan experience for sports and entertainment.

Mission

Create the ideal fan experience for our members and partners resulting in measurable revenue growth, new and repeat attendance, workforce professional growth and development, and maximized health, safety, and security through best practices, innovative technology solutions, and high-quality services.

Welcome

A Few Words About Us

The Innovation Institute for Fan Experience (IIFX) was established in 2020 with the intent of building a global alliance and leading authority in the sports and entertainment industry’s NEXT great leap in fan experience – one steeped in health, safety, security, and service. We are bound together by passion and the incomparable skills of visionary thought leaders, subject matter experts, and advanced practitioners throughout the international community.

This Is Why

OUR EXPERTISE AND EXPERIENCE

Subject Matter Leaders

The Innovation Institute leadership team has firsthand knowledge and experience combined with exceptional capabilities and an unrivaled network of subject matter experts, thought leaders, technologists, futurists, trainers, and business leaders to assist sports and entertainment organizations with an array of expertise, services, and products to meet the challenges of the “new normal”.

Recommending best practices

We collaborate with sports and entertainment executives to assess their safety, security, and service baseline and recommend best practices that inform resource prioritization in organizational budgets, and guide development of innovative risk treatment strategies to enhance their safety, security and service resiliency.

ADDRESSING CURRENT & EMERGING RISKS

The team has executive leadership, experience, and expertise in sports management, public safety, crowd management, incident management, event operations and human capital development that offers real insight into issues posed by current and emerging risks to safety, security, and service at sports and entertainment events.

MEMBER-FUNDED, MEMBER-INFORMED

The Innovation Institute is a member-funded and member-informed organization that has named an unparalleled group of Institute Fellows representing the best and the brightest in the industry. Through expert collaboration, the Innovation Institute is building the largest global alliance to lead a world of sport and entertainment that has been forever changed and informed by the COVID-19 pandemic.

While the pandemic will eventually pass, the world has been awakened to the reality that the way we do business can change overnight, and in an industry that depends on the very idea of gathering people together, we must be ready for anything.