Allison Buchanan

Strategic Marketing Advisor
Innovation Institute for Fan Experience


Allison is CEO of The Focus Group, the full-service marketing firm behind the Innovation Institute launch. Allison and her team provide guidance on strategy, branding, communications, event planning and more. She has extensive experience as a marketing, PR, media, communications and creative professional and has led The Focus Group since 2011. Under her leadership, the company has evolved into one whose strategic and creative work for clients is driven by knowledge and data, serving a diverse client base across the U.S. Her background also includes marketing roles with Ecolab, Inc., Berkshire Corporation and Pillsbury Corporation.

A Journalism & PR graduate of the University of Mississippi, she has also served as an Adjunct Professor teaching the capstone “Campaigns” class in the Integrated Marketing Communications program in the Ole Miss School of Journalism & New Media.

Allison leads a team at The Focus Group skilled in all areas of marketing, including research, public relations, web development, e-commerce, public relations, social and digital media, traditional media, design, animation, video and more.

You don't have credit card details available. You will be redirected to update payment method page. Click OK to continue.