Dr. Mark Zhang

Research Consultant
Innovation Institute for Fan Experience


Dr. Mark Zhang is an Associate Professor of Sport Management at Delaware State University College of Business. Dr. Zhang’s early career research involved understanding consumer behavior among recreational golfers as well exploring the socio-economic benefits of hosting the Olympic Games. More recently, his research interests have shifted to focus more squarely on customer granular data analytics. Big data is changing every aspect of our life, and in sports in particular, and this is not exclusive to the playing fields, but also in business operations. Currently, Dr. Zhang is the research follow at the National Center for Spectator Sport Safety and Security. Along this vein Dr. Zhang is leading the research project Sport under Covid-19 and try to tackle the uncertainty of Covid-19 new normal.

In 2018 Dr. Zhang completed the Business Analytics from Data to Insight course from the Wharton School of Business at the University of Pennsylvania. In addition to his academic work Dr. Zhang has applied experience in the Sports Management field where he worked as the Strategic Marketing Analyst for the Houston Rockets of the National Basketball Association (NBA).

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