Reflections of a Div III Basketball Fan This is the time of year we all reflect on who we are, where we are with our life, and what we are …
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Virtual Town Hall – “What’s Going on with Fan Behavior? Challenges nd Solutions”
On Wednesday, December 15, 2021 at 11:00 AM Central Time, the Innovation Institute for Fan Experience (IIFX) will host a virtual town hall titled “What is Going on with Fan Behavior? …
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NY Times Bestselling Author Larry Olmsted to Keynote FANCENTRIC Conference
December 7, 2021 Jackson, Mississippi – The Innovation Institute for Fan Experience (IIFX) announced today that Larry Olmsted, award-winning journalist and New York Times bestselling author of Fans: How Watching …
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IIFX Announces Addition of Industry Leaders to Distinguished Fellows
The Innovation Institute for Fan Experience (IIFX) has announced the addition of four industry leaders to join the Institute’s Distinguished Fellows. John Beattie, Brian Herbert, Matt Payne, and Eileen Williams will …
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My Misconceptions of the Already Powerful eSports Industry
A 14-year-old me enjoyed his post-school routine activity, get on my PC, log onto Twitch and watch the Counter-Strike: Global Offensive (CS:GO) tournament matchups. Ah, to be young and carefree! While …
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YUUK! Delay of Game as Fan “Hurls” on Court
We’ve seen fans throw bottles and garbage onto basketball courts, stopping play until the crowd settles down. Some fans hurl insults and taunts at teams and players to express their …
Player Melee in Detroit
Los Angeles Lakers power player Lebron James’ left forearm and fist connecting sharply with the cheekbone and right eye of Detroit Pistons player Isaiah Stewart sparked a melee that lasted …
Sports Fan sENTIMENT ABOUT COVID-19
We are inundated with information about COVID-19. Every day brings a new study, recommendation, or contradiction of previous policy. One thing we know is that COVID-19 essentially wiped out the …