Innovation Institute for Fan Experience (IIFX) to Gather Industry Leaders for November Virtual Conference


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September 8, 2020 Jackson, Mississippi – The Innovation Institute forFan Experience™ (IIFX) announced today its first major conference — theInnovative Pathway to the Future of Sports & Entertainment International Virtual Conference & Expo to be held Nov. 17-18, 2020.

The event will be the first of its kind to convene sports and entertainment industry leaders since the pandemic began.

The speaker lineup features an impressive array of global industry professionals and organizations focused on the challenge of restarting the industry and reimagining the fan experience. They will be talking about a new, innovative event model for  health safety, security, operations, and management.

Dr. Lou Marciani Co-founder and Director, IIFX

Dr. Lou Marciani, co-founder and director of the Innovation Institute, said that the conference is an example of the kind of leadership that IIFX intends to provide the industry moving forward.

“Re-imagining the new sports and entertainment paradigm is extremely critical and is more timely than ever to things going again. We will feature international thought leaders who are experiencing early stages of the anticipated ‘new normal’ world,” Marciani said. “They will analyze the advancements of carrying out a future business model and how these operational methods will shape the risk and future landscape of sports and entertainment,” he said.

Keynote topics are: “Managing our Way Through the Disruption” and “Building Confidence: Meeting Fan Expectations as They Return to Live Events.”

Some of the important topics to be discussed in the sessions are:

The New Standard: Health Safety

Financial Implications of Pandemic-forced Shut-Down

“We are Safety”

Re-Imaging Facilities and Event Design

Managing the “New” Risk

What have We Learned from Venue Re-Openings

The conference is open to anyone in the industry who wants to benefit from these leaders and their cutting-edge ideas. Sponsor and Exhibit packages are available to businesses and organizations wishing to expose their brand to the many attendees the team at IIFX is expecting.

“The virtual conference and expo environment will be innovative and engaging while providing interactive networking opportunities and a trade show featuring  virtual, interactive booths showcasing the latest technology solutions,” added Marciani. “There should be plenty of new information, lively discussion and new technology solutions for attendees to take back to their organizations.”

To learn all about the conference and register, visit


About the Innovation Institute for Fan Experience

IIFX, with offices in the USA, UK and Canada, is a member-funded and member-informed organization that is the leading and most trusted global authority on providing safety, security and fan experience for sports and entertainment. Visit: for more.

About Dr. Lou Marciani: Read more at this link.

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Allison Buchanan

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