NY Times Bestselling Author Larry Olmsted to Keynote FANCENTRIC Conference

Larry Oldsted, author of ‘Fans: How Watching Sports Makes Us Happier, Healthier, and More Understanding’

December 7, 2021 Jackson, Mississippi – The Innovation Institute for Fan Experience (IIFX)  announced today that Larry Olmsted,  award-winning journalist and New York Times bestselling author of  Fans: How Watching Sports Makes Us Happier, Healthier, and More Understanding (Amazon, Barnes & Noble, Google Play) will be the Keynote Speaker and will lead the opening panel at the IIFX FANCENTRICTM Conference, scheduled for March 6-8, 2022 at Caesars Palace in Las Vegas, Nevada (USA). 

Olmsted and a panel of sports and entertainment fans will describe their insights into the benefits of taking a FANCENTRIC approach to transforming events into immersive, memory-making fan experiences. The goal is to attract even more fans and inspire them share with others and come back for more.  

Registration for the FANCENTRIC Conference is open now. IIFX Subscribers enjoy a 30% discounted rate to attend. 

The FANCENTRIC Conference is a must for Sports & Entertainment Professionals who work in all areas of event operation. FANCENTRIC will provide these professionals with insight and expertise in their field. For a full list A to Z of the types of organization personnel, professionals and executives as well as vendors who will benefit from attending visit the conference website here.

Sports and entertainment leaders and fans can use this first-of-its-kind conference as an opportunity to be on the cutting-edge of a new era,” said Dr. Lou Marciani, Director and Co-Founder of IIFX and former director of the National Center for Spectator Sports Safety and Security (NCS4). “Never before has the environment been so ripe for new ideas and innovation in our industry.”

Attendees will gain wisdom from fans, experts and advanced practitioners from across the industry. They will learn about bold, innovative changes happening in now in the industry in real time.

“Sports fans uniquely benefit from their love of sports, and the world benefits from having sports fans in ways most of us never think about, said Olmsted. “In the stadium, fans paint their faces, hold up signs and do the wave, but outside the stadium they heal wounds, affect positive social change, and change history for the better.”

“The Innovation Institute for Fan Experience is thrilled that Olmsted will lead the fan panel Entitled ‘It’s Always About the Fan Experience,’ added Marciani. “Sports and entertainment fans are the lifeblood of the industry and are the driving force for great change.”

IIFX believes that the sports and entertainment industry must seize this moment to makechanges using a FANCENTRIC approach.

“The industry needs to redefine relationships and deliver the exciting, immersive experiences fans demand while balancing unprecedented safety and security challenges,” Marciani said. “The FANCENTRIC Conference is set up to encourage a problem-solving dialogue.”

The FANCENTRIC Conference is a unique forum for industry leaders to listen to fans. In the wake of the Astroworld festival tragedy and numerous fan and player incidents at the EUROS 2020, World Cup qualifier matches, London’s O2 arena, participants will explore:

  • Taking a FANCENTRIC Approach to Developing and Delivering Events
  • Changes to Risk, Threat, and Vulnerability profiles for venues and events
  • The Post-Pandemic Labor Force – Recruiting, Hiring, Training, and Retaining Personnel
  • Technology Solutions for the Live Event World

To learn more or to register, visit the FANCENTRIC Conference at https://fancentric.iifx.org

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