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CIVIC SCIENCE: Fantasy Football Players Are Fiercely Loyal To Their Favorite Brands

This post is published with permission from market research and consumer intelligence firm CivicScience. Fantasy football remains the undisputed king of all fantasy sports, being about five times as popular as its nearest rival, fantasy baseball. About 1 in 10 Americans (ages 13+) say they’ve played fantasy football within the past year. That’s about twice as …

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Global Authority Peter Dalton Talks Security, Tour De France and mega events amid a pandemic

The Innovation Institute for Fan Experience is proud to present the first in our video interview series with safety and security experts in sports and entertainment around the world. IIFX Global Strategic Advisor, Ross Halliday (former Interpol Security and Communications Advisor and multimedia producer) caught up with Peter Dalton, a global authority on protective security, …

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CIVIC SCIENCE: How Is The Pandemic Changing Sports Marketing?

This post is published with permission from market research and consumer intelligence firm CivicScience. When you walk into a major league stadium, you’re met with bright signage of the sponsored arena, scoreboards filled with brand advertisements, courtside banners, sponsored seating areas, and much more. Before major league seasons were postponed/canceled because of the pandemic, sports marketing …

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CIVIC SCIENCE: Big Ten Football Revival Isn’t An Easy Touchdown, Even Among Fans

This post is published with permission from market research and consumer intelligence firm CivicScience. At first blush, it might seem as though the Big Ten college football conference’s decision to move forward with its 2020 season after all could backfire, from a public opinion point of view. After all, just 38% of the 2,659 U.S. adults that …

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Innovation Institute for Fan Experience (IIFX) to Gather Industry Leaders for November Virtual Conference

MEDIA RELEASE FOR IMMEDIATE RELEASE For images and logo for this release, visit this link: https://www.dropbox.com/sh/xofirn7b7pr8wy8/AADXBQekygRJogs9DQSJsd2wa?dl=0 September 8, 2020 Jackson, Mississippi – The Innovation Institute forFan Experience™ (IIFX) announced today its first major conference — theInnovative Pathway to the Future of Sports & Entertainment International Virtual Conference & Expo to be held Nov. 17-18, 2020. …

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CIVIC SCIENCE: Intent to Watch Sports This Season Is Low Among Fanbases

This post is published with permission from market research and consumer intelligence firm CivicScience. Sports are back but they look, feel, and sound way different than before. No longer are fans cheering (or players hearing them) nor is all the adrenaline pumping as it once was. Now, fans are replaced with their cardboard or digital …

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Sports and Entertainment Industry Veterans Launch World’s First Organization for Safety, Security, Health and Fan Experience

August 4, 2020 Jackson, Mississippi –Dr. Lou Marciani, a worldwide authority on fan safety, security, health, and fan experience for sports and entertainment, announced today the launch of the Innovation Institute for Fan Experience™ (IIFX). The Innovation Institute is well on its way to building the largest global alliance to lead a world of sports …

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