The Innovation in Sports and
Entertainment Council (ISEC)

WHY Join?


The Innovation in Sports and Entertainment Council (ISEC) is focused on fostering new audience experiences. The top 10 sports in the world collectively have 12.5 billion fans, making international sports a hotbed of technological innovation. Other kinds of entertainment, with their cache of celebrities, add billions more fans. The rise of esports in recent years has added a new dimension to entertainment and is one of the fastest-growing business segments with a global audience of more than 600M fans. Aided by advancements in streaming and broadcast technology, connected devices, and easing of regulations, the Council provides a perfect environment for creating modern entertainment spaces, physical or virtual, augmented with real-time connectivity and data services.


ISEC is a unique ecosystem committed to bringing innovative products and services to the sports and entertainment market. The council comprises a diverse set of leading executives, entrepreneurs, investors, and accomplished individuals bound by a common vision to create the next generation of sports and entertainment experiences for fans. 


ISEC is an invitation-only group of experienced executives from global companies and institutions with a broad skillset spanning technology, information systems, operations, physical and cybersecurity, brands, and rights-holders, etc. The council meets once every quarter to discuss the latest trends in technology, business, and leadership. Our teams help create innovative solutions aligned with industry roadmaps and help them scale with health, safety, security, and service. We proactively focus on identifying innovative products and solutions that are changing the landscape of sports and entertainment experiences across the world. 


Roles and Responsibilities of ISEC Members


  • Provide insight into global macro environment and industry roadmaps
  • Govern agenda by providing deep understanding of strategic challenges and opportunities
  • Create and sustain innovation ecosystems to support the above


  • Identify innovative technology and/or use cases that fit executive agenda
  • Lead innovation ecosystems to align partners towards shared goals
  • Create best practices for industry wide adoption


  • Sponsor projects within particular ecosystems as major stakeholders
  • Test, build, implement and deploy solutions globally
  • Provide support for legal, regulatory compliance, messaging, branding, marketing as needed


  • Play an active role in investigating tech advances
  • Advise executive members on rethinking partner interactions and ecosystem relationships
  • Advise steering members on creating best practices


Bridges startups and corporates to accelerate innovation In sports and entertainment

For startups, the council provides opportunities to co-innovate with corporate partners
  • Visibility into strategic corporate roadmaps
  • Product and market assessment
  • Scale fast and establish industry leading practices
  • Work with the leaders

For corporate members, the council provides access to quality startups on a global stage

  • Prioritize innovation challenges
  • Identify technology, activities and partners
  • Low risk and lower cost to test and iterate solutions
  • •Access to talent

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