The Innovation in Sports and Entertainment Council (ISEC) is focused on fostering new audience experiences. The top 10 sports in the world collectively have 12.5 billion fans, making international sports a hotbed of technological innovation. Other kinds of entertainment, with their cache of celebrities, add billions more fans. The rise of esports in recent years has added a new dimension to entertainment and is one of the fastest-growing business segments with a global audience of more than 600M fans. Aided by advancements in streaming and broadcast technology, connected devices, and easing of regulations, the Council provides a perfect environment for creating modern entertainment spaces, physical or virtual, augmented with real-time connectivity and data services.