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2024 Fan Journey Best Practices Summit for the Sports & Entertainment Industry
May 1, 2024 - May 2, 2024
8:00 am - 5:00 pm
The Innovation Institute for Fan Experience (IIFX) is hosting its annual Fan Journey Best Practices Summit for the Sports & Entertainment industry on 1 – 2 May 2024, at the Mercedes Benz Stadium in Atlanta, Georgia.
Quality offerings are intertwined with every event touchpoint, including tickets, parking, food & beverage, suites, guest services, marketing, membership, safety, security, and more along the fan journey. This Summit is focused on exploring these touchpoints and enhancing the expertise of those responsible for the design, planning, operations of the sports & entertainment fan journey.
The investment in these fan touchpoints and eliciting meaningful feedback from the fans about their experience is monumental. A Connected Venue is the ecosystem of people, processes, and technologies that engage fans before they even make a purchasing decision. Every pre-event touchpoint facilitates a personal journey from the fan’s home to the venue, connect them with amenities and services throughout the event, and concludes with fan feedback about their experience after the event.
Creating an ideal fan experience results in increased revenue, greater attendance, sustainable growth, operational efficiency, and maximized health, safety, and security for a high-quality fan experience through best practices and high-quality services.
Quality offerings are intertwined with every event touchpoint, including tickets, parking, food & beverage, suites, guest services, marketing, membership, safety, security, and more along the fan journey. This Summit is focused on exploring these touchpoints and enhancing the expertise of those responsible for the design, planning, operations of the sports & entertainment fan journey.
The investment in these fan touchpoints and eliciting meaningful feedback from the fans about their experience is monumental. A Connected Venue is the ecosystem of people, processes, and technologies that engage fans before they even make a purchasing decision. Every pre-event touchpoint facilitates a personal journey from the fan’s home to the venue, connect them with amenities and services throughout the event, and concludes with fan feedback about their experience after the event.
Creating an ideal fan experience results in increased revenue, greater attendance, sustainable growth, operational efficiency, and maximized health, safety, and security for a high-quality fan experience through best practices and high-quality services.
*Registration open to sponsors, exhibitors, and industry professionals only*
Venue: Mercedes Benz Stadium
Venue Website: https://mercedesbenzstadium.com/
Address: