Fan Journey Best Practices

Best Practices for Sports & Experience Fan Journey Summit

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  • Best Practices for Sports & Experience Fan Journey Summit
     February 27, 2023 - March 1, 2023
     8:00 am - 5:00 pm

The Innovation Institute for Fan Experience (IIFX) is hosting the inaugural Best Practices Summit for the Sports & Entertainment Fan Journey on February 27- March 1, 2023, at the Mercedes Benz Stadium in Atlanta, Georgia.

Quality offerings are intertwined with every touchpoint along the fan journey. This Summit is focused on exploring these touchpoints and enhancing the expertise of those responsible for the design and planning of the sports & entertainment fan journey.

Today’s fan demands a memorable and immersive live event experience from start to finish. The investment in these fan touchpoints and eliciting meaningful feedback from the fans about their experience is monumental.

A Connected Venue is the ecosystem of people, processes, and technologies that engage fans before they make a purchasing decision pre-event facilitates their journey from their home to the venue, connect with them throughout the event, and concludes with fan feedback about their experience.

Creating an ideal fan experience results in measurable revenue growth, operational efficiency, new and repeat attendance, workforce professional growth, and development, and maximized health, safety, and security through best practices and high-quality services.

*Registration open to sponsors, exhibitors, and industry professionals only*


Venue Website:

1 AMB Dr NW, Atlanta, Georgia, 30313, United States

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