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How Preventing Unwelcome Germs Can Welcome Fans Back

March 16, 2021 @ 12:00 pm - 1:00 pm


To register for this session of the COVID Tech Playbook Live Webinar Series, please do so here.

How Preventing Unwelcome Germs Can Welcome Fans Back

Learn how the SilvaClean technology platform revolutionizes fabric hygiene to create a cleaner and safer overall environment.


  • Missy Travis – Missy Travis is the founder of IP&C Consulting LLC, a consulting company that assists other Infection Preventionists, business owners, and sports teams develop an effective infection prevention program. She has 20 years of experience focusing on infection prevention techniques. She has utilized her skills as a Registered Nurse and Infection Preventionist in a variety of settings including: Acute Care Hospitals, Large Teaching University Medical Centers, Inpatient Rehabilitation Hospitals, Sports (Nashville Predators), and Public Health Settings (CDC Foundation). She has served as President for the Middle Tennessee Association for Professionals in Infection Control (APIC) Chapter twice since 2006. She has also served in other chapter leadership positions as well as sitting on the Board of Directors. She has presented three scientific abstract posters at National Meetings. She has created educational courses, IP Mentor, as part of her consulting business. She has also hosted multiple online workshops and webinars.
  • Priya Balachandran – Priya is Applied Silver’s operational leader. Under this role, she oversees all of Applied Silver’s operations including Marketing, Product, Customer Service, Field Service, Manufacturing, IT and HR. She directly manages corporate and product marketing, customer collaborations and KOLs. Dr. Balachandran is an accomplished health technology executive with experience in commercializing disruptive innovations impacting outcomes in healthcare, biopharmaceuticals, sports medicine, and consumer products. She has expertise in brand management, product management, business development, product marketing, regulatory affairs, and global market development and product development in molecular diagnostics, microbiology, and antimicrobials. Priya is a successful researcher with peer-reviewed publications and patents and Is an active member of the Association of Professionals in Infection Control and Epidemiology, American Society for Microbiology and the Infectious Disease Society of America. She serves on advisory boards for early stage companies. Prior to Applied Silver, Dr. Balachandran held leadership positions at NuGEN Technologies, Thermo Fisher Scientific, and scientific and business roles at Life Technologies. Dr. Balachandran received her Ph.D. from the University of Alabama at Birmingham and completed a postdoctoral fellowship at the University of California at San Francisco.
  • Frank Belzer – As the SVP of Portfolio Sales at Universal Parks and Resorts, Frank oversees all domestic and international sales strategies for all four current and soon-to-be five theme park destinations. This oversight includes managing all trade partner relationships, development of unique programs for youth, military and other specialized groups, supervision of the call center, the hotels and the Universal Parks and Vacations Travel Company. The international sales and marketing offices in London, São Paulo and Mexico City are an exciting part of his responsibility and he oversees partner relationships, PR efforts, marketing campaigns and more as the international markets continue to be an integral part of the parks’ strategy. Frank sits on the Board of Directors for Visit Florida and he is chair of the marketing council. He is part of the IPW planning committee formed by US Travel and sits on the Advisory Round Tables for Brand USA.Prior to joining Universal, Frank was the VP of Corporate Training at Kurlan and Associates and as such had developed and trained some progressive and fast growth companies in the technology.
  • Graham Siderius – Graham enters his 13th season with the Ducks and second as Vice President, Corporate Partnerships. In his capacity, Siderius oversees the organization’s Corporate Partnership team and related revenue, activation, and new business development for the Ducks and Honda Center. He also oversees Corporate Partnerships at FivePoint Arena and Great Park Ice, The Rinks operations and via contracts with the city of Anaheim, manages advertising sales for the Anaheim Regional Transportation Intermodal Center (ARTIC) marquee signs and naming rights sales efforts.Siderius previously served as the Director of Anaheim’s Corporate Partnerships department from 2014-20, overseeing record-high revenues, and introduction of naming rights to the new Great Park facility (FivePoint Arena) and the club’s first-ever Season Presenting Partnership (UCI Health) in 2018. He also oversaw the implementation of naming rights to Honda Center’s Pacific Premier Bank Club Level, Shock Top Terrace, TCL Entrance and Impact Club, an exclusive arena-level VIP entertainment space coming in fall 2022. He began his career with the Ducks in 2008.

    A native of San Diego, Siderius earned a M.B.A in Sports Business Management from San Diego State University and a bachelor’s degree in marketing from Washington State University. He was a kicker for the Cougars Pac-10 football team. He serves on the Corporate Partnership Committee of Children’s Hospital of Orange County. Graham and his wife, Jessica, have two children, Brennan and Cameron. The family resides in Ladera Ranch.


A Live Webinar Series – The Latest Innovative TECHnology Powering a Confident Return to Live Events.

Xperience, an IIFX technology network of enterprises and startups is producing a COVID-19 Return to Work, Play and Spectate Tech Talk Series. As we move into 2021, sports and entertainment organizations will prepare to reset/restart/reopen to fans. The process of opening a venue and delivering a live sports/entertainment experience has never been more difficult. Not only must venue operators meet medical and government requirements to ensure safety, while maintaining a security posture, they must also convince skeptical fans that the in-venue experience is worth it.

The Tech Talk Series will provide insight how these products may affect and assist your organization in the COVID-19 Return to Work, Play and Spectate. Technology provides some of the most important tools in the toolkit to help the sports and entertainment industry manage risk, signal they are ready to their staff and fans, reopen their doors, and deliver memory making experiences.


March 16, 2021
12:00 pm - 1:00 pm

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