Jeff Morander

Jeff Morander joins the IIFX Distinguished Fellows by way of the Association of Luxury Suite Directors (ALSD). Prior to joining ALSD, Jeff spent time with the Ottawa Senators of the National Hockey League.

For six years he also served in a League capacity in a variety of roles including Vice President of NHL Events, Vice President of Ticket Strategy and Vice President of Club Consulting and Services.

Some of the highlights of Morander’s NHL career include executing numerous successful events such as the NHL Winter Classics in Philadelphia and Pittsburgh, NHL All-Star Games in Raleigh and Ottawa, NHL Awards in Las Vegas as well as NHL Heritage Classic in Calgary. He also established a Ticketing Center of Excellence and assisted NHL Clubs with “Best Practices” that resulted in record setting league-wide revenues. Morander continues to use best practices to evaluate loyalty programs, mobile ticketing and new technologies to enhance the fan experience. CRM/Database marketing, focus groups, secret shoppers and surveys have also provided invaluable feedback.

With over 35 years senior management experience in the sports industry, Morander has also worked for the Phoenix/Arizona Coyotes (NHL), Sacramento Kings (NBA) and Monarchs (WNBA); the Atlanta Hawks (NBA) and Thrashers (NHL); the Chicago Bears (NFL); the Houston Rockets (NBA) and Comets (WNBA); the Tampa Bay Lightning (NHL); the Atlanta Knights (IHL) and Hartford Whalers (NHL).

Morander graduated from Boston University with a degree in Business Administration. Jeff and his spouse, Kim and daughter Madelyne, reside in Scottsdale, Arizona.


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